MTV Brand New / Armani Diamonds


Client: MTV / Armani
Agency: Recipe
Animation & Direction: Hamilton+Kidd

MTV’s annual ‘Brand New’ new music talent event required an advertising spot, to drive people towards the competition. “We knew the target audience would require dynamic, fast paced, visually rich content in order to grab attention and deliver the message.” Taking inspiration from the live music scene and the nature of cut stone diamonds, H+K created a stunning spot that represented both brands, featured the product, and drove attention to the digital campaign.

Hamilton+Kidd’s creative was so successful and well received by the brands, that it was used to populate the digital campaign.