Nismo and Grand Central approached Hamilton+Kidd to produce a graphics package for their ‘Nismo University’ YouTube channel. In the series of films, Nismo LMP1 drivers teach you all about the cars, the track, the race, and driving techniques required to win at Le Mans. Naturally, the graphics style needed to be sharp and technical. We produced some stunning graphics to help explain some challenging concepts, as well as as short title sequence.
Nismo University – Graphics Reel
Animation, Design & Direction: Tom Hamilton & Ben Kidd
Agency: Grand Central
Working to a tight schedule, we worked alongside the existing edit pipeline to ensure a speedy turnaround. We produced various ‘secondary’ graphics which we used to scatter from shot to shot, giving each film the technical feel which encompassed the series.