Upon releasing a book to celebrate 70 years since the birth of the company, BUPA commissioned an animation to celebrate their humble beginnings and the great achievements the company has made throughout the years, whilst simultaneously showcasing the new book.

BUPA at 70

Client: BUPA
Agency: Sequel Group
Producer: Claudi Schneider
Design: Tom Hamilton
Motion GFX: Tom Hamilton

I created a CGI version of the book that formed the bedrock of the animation, with various hand drawn elements, articles and photographs bursting out and bringing it all to life. I carried out the design and animation from storyboard to final delivery.